Caera Garden
Logotype & Monogram
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Client:
Caera GardenDirection:
Melissa JanivelConception:
Eva JeromeServices:
— Custom Logotype
— MonogramTechniques:
Procreate, Adobe Illustrator. -
Caera garden is a home gardening kit that offers all amateurs the opportunity to practise their passion from the comfort of their own home.
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The brief was to create a custom logotype that represented home gardening, a smartly designed kit, amateur craftsmanship with a touch of elegance.
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To represent the idea of wellness through plants, I incorporated a vegetal illustration combined with curved letterforms. I also provided a monogram so that it could be adaptable to all social media formats.
