Client:
Bare Zero Proof® Spirits

Direction:
Ruen Ellis & Tiffani Spann

Conception:
Eva Jerome

Services:
— Illustration
— Custom lettering

Techniques:
Procreate, Adobe Illustrator, Photoshop.

Bare Zero Proof ® is a non-alcoholic spirits brand that is bartender created and driven by taste.

The Creative Directors had a clear mission of how the brand should be represented as an all-inclusive experience. They tasked me with reimagining how a spirits brand should be presented through illustration, using colour, lifestyle, and brand in-use as my guide.

I chose to enhance the warm atmosphere by incorporating a touch of vintage style in the lines, textures and gradients of the illustrations. This vector-based project incorporated the colour vehicle(s) as well as existing photography, and illustrations were used as static images in social, digital, print, and OOH communications.