Bare Zero Proof ® Spirits
Illustration & Lettering
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Client:
Bare Zero Proof® SpiritsDirection:
Ruen Ellis & Tiffani SpannConception:
Eva JeromeServices:
— Illustration
— Custom letteringTechniques:
Procreate, Adobe Illustrator, Photoshop. -
Bare Zero Proof ® is a non-alcoholic spirits brand that is bartender created and driven by taste.
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The Creative Directors had a clear mission of how the brand should be represented as an all-inclusive experience. They tasked me with reimagining how a spirits brand should be presented through illustration, using colour, lifestyle, and brand in-use as my guide.
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I chose to enhance the warm atmosphere by incorporating a touch of vintage style in the lines, textures and gradients of the illustrations. This vector-based project incorporated the colour vehicle(s) as well as existing photography, and illustrations were used as static images in social, digital, print, and OOH communications.
BARE ZERO PROOF® MODERN CLASSIC GIN is a non-alcoholic expression with notes of juniper, lemon peel, and assorted botanicals. It can be used for making low and/or zero proof curated cocktails where gin would normally be used.
Modern Classic Gin
BARE ZERO PROOF® REPOSADO STYLE TEQUILA is a non-alcoholic expression with notes of agave, serrano, fresh-cut grass. It can be used for making low and/or zero proof exceptional cocktails where tequila would normally be used.
Product bottle
To create the product bottle, I associated each flavor, Gin, Tequila, Bourbon to a dominant color. It allows me to create a recognizable product. I chose to use a bright light that let the contents appear through the glass of the bottle.
Reposado Style Tequila
BARE ZERO PROOF® BOURBON WHISKEY is a non-alcoholic expression with notes of oak, vanilla, caramel and other botanicals. It can be used for making low and/or zero proof exceptional cocktails where whiskey would normally be used.
Bourbon Whiskey