Bare Zero Proof ® Spirits
Illustration & Lettering

  • Client:
    Bare Zero Proof® Spirits

    Direction:
    Ruen Ellis & Tiffani Spann

    Conception:
    Eva Jerome

    Services:
    — Illustration
    — Custom lettering

    Techniques:
    Procreate, Adobe Illustrator, Photoshop.

  • Bare Zero Proof ® is a non-alcoholic spirits brand that is bartender created and driven by taste.

  • The Creative Directors had a clear mission of how the brand should be represented as an all-inclusive experience. They tasked me with reimagining how a spirits brand should be presented through illustration, using colour, lifestyle, and brand in-use as my guide.

  • I chose to enhance the warm atmosphere by incorporating a touch of vintage style in the lines, textures and gradients of the illustrations. This vector-based project incorporated the colour vehicle(s) as well as existing photography, and illustrations were used as static images in social, digital, print, and OOH communications.

BARE ZERO PROOF® MODERN CLASSIC GIN is a non-alcoholic expression with notes of juniper, lemon peel, and assorted botanicals. It can be used for making low and/or zero proof curated cocktails where gin would normally be used.

MODERN CLASSIC GIN

BARE ZERO PROOF® REPOSADO STYLE TEQUILA is a non-alcoholic expression with notes of agave, serrano, fresh-cut grass. It can be used for making low and/or zero proof exceptional cocktails where tequila would normally be used.

PRODUCT BOTTLES

To create the product bottle, I associated each flavor, Gin, Tequila, Bourbon to a dominant color. It allows me to create a recognizable product. I chose to use a bright light that let the contents appear through the glass of the bottle.

REPOSADO STYLE TEQUILA

BARE ZERO PROOF® BOURBON WHISKEY is a non-alcoholic expression with notes of oak, vanilla, caramel and other botanicals. It can be used for making low and/or zero proof exceptional cocktails where whiskey would normally be used.

BOURBON WHISKEY

Get in touch! ☻

Get in touch! ☻

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