Conception:
Eva Jerome

Services:
— Custom Wordmark & Lettering
— Visual Identity
— Illustration
— Packaging
— Mockups

Techniques:
Procreate, Adobe Illustrator, Photoshop, Dimension.

Case study of a French brand and handcraft lemonade named Fraîche. I developed a visual identity, packaging label and custom lettering with vintage style illustrations.

Build a complete visual identity with a packaging label for a French brand, reflecting the brand's identity and handcrafted quality, which could be applied to the label's packaging.

Create a brush script wordmark with a texture that gives a handmade feel, associated with a colour palette of a light blue, a strong blue and a bright and optimistic yellow. To introduce a South of France atmosphere inspired by old hand-painted poster advertising as the historic French brand Ricard. The choice of the name Fraîche, which also means the fresh feeling of lemonade that consumers can enjoy.