H.E.R.
Custom Lettering Title
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Conception:
Eva JeromeServices:
— Custom Title Lettering
— AnimationTechniques: Procreate, Adobe Illustrator, Photoshop, After Effects.
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Personal exploration inspired by the music artist H.E.R. I created a custom lettering title and animated it to fit as a playlist thumbnail and banner on music streaming platforms while listeners enjoy their favorite songs.
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The challenge was to incorporate the artist’s name in an engaging way while listening to music on platform and go beyond a static logo by using lettering to give more character to the title.